A #LibertyLesson – State your mission and attract those who support it
When you build a brand you have to commit to your mission statement, vision, and purpose.
Every company, non profit, organization, person is driven by a mission. A common falsehood is “its business it not personal” or “we are a corporation we do not take a side”
Know who you are and attract people who support it.
You will loose people but you will gain a tribe.
For example, I will not venture into a contract with a company that kills/ tortures dogs (animals). I would not go into a sponsor deal with Maybeline or L’oreal.
I would opt to promote a brand who aligns with my goal and theme. I would do one with WETNWILD or Smashbox. The point is you can find a company that shares your vision and mission. You do not have to sell you soul.
Technology has given you the opportunity create the life you want!
State your mission and find those to compliment it.