Biggest Sales Week for Silicon Valley is AFTER Christmas meet ‘New Device Week’

Many are familiar with Black Friday and now Cyber Monday, but few are taking advantage of NEW DEVICE WEEK. Black Friday and Cyber Monday are a cloudy foggy mess of advertising screaming at you to buy their newest shiniest erasable musical toothbrush for your dog. It has become a joke.

Yes we get it, there’s a massive spike from consumers demanding goods for whatever holiday they celebrate. The result, is that the advertising and marketing space is more crowded than ever. Holiday marketing is competitive, expensive, and very crowded. We have all but tuned it out on many levels.
But here comes Silicon Valley to rescue!
Tapping an relatively untapped in the industry, and it is mobile – the advertising medium many major advertisers are still struggling to figure out.

If you are a developer or founder of an app you need to keep reading.
#ThatTechGirl gives you the quick run down and shows you why you need to commit to New Device Week
New device Week Liberty Madison
What?
New Device Week

Why?
Millions of smartphones and tablets will be purchased for holiday gifts,but the majority of these will not actually be used until after Dec. 25.
Beginning on Christmas morning and extending through the following week, consumers will be figuring out how to use their new devices and discovering many mobile experiences for the first time.
Your app needs to be the present not the device!

Where?
Mobile
If you have an app this is your Olympics! Time to dig deep and give it all you’ve got! Your advertising push should not drop off like most hardware or consumer goods. They go “end of the earth silent” after DEc 25, this is a perfect time for you to kick it up notch! Every living room across the country will be filled with a techie or sudo techie giving app or download advice to a mom, dad, sister, brother, girlfriend, or boyfriend. 70% of all sales come from a friend or family recommendation. That is extremely powerful.

When?
December 25- Jan 2

How?
Make an effort to allocate funds, talent, ideas during the week where you have a captive audience. New Device Week. Focus your efforts on New Device Week if you are a software consumer startup, entertainment startup, new media, transmedia, or digital media.
What an ideal week to go viral!

According to Howcrio Bruley, founder at Criotivity a company lauching an entertainment app called Figure of Speech added “Apple isn’t accepting any updates between Dec 18- Dec 28, they know it’s a heavy download push so you need to be ready”. He goes on to note “Your app has to be approved by Apple for sale by December 18 in order for developers to release updates within that window. This also affects updates to Apple TestFlight environment”.

MobileMarketer.com goes on to say

If you are a brand looking to drive application downloads, imagine being able to reach consumers at the exact moment that they are looking for apps to populate their new device? If you are a retailer looking to drive customers back to your store for post-holiday and New Year’s sales, what better way to reach them than to deliver an offer on a device they will be glued to for days?
The possibilities are endless.

Entertainment advertisers can capitalize on New Device Week to drive consumers to their latest studio releases, consumer packaged goods advertisers can target consumers planning their New Year’s parties, and auto advertisers might run tablet campaigns offering interactive “Build-Your-Own” experiences, and present consumers with a mobile ad unlike anything they have seen before.

While new Device Week presents an exciting opportunity for advertisers, what is even more enticing is that most marketers are not budgeting or planning to capitalize on it. So, compared to Black Friday, Cyber Monday or other sought-after holiday days, the week is much less crowded so there are more and better opportunities to reach a target audience.

During the course of Advertising Week New York this year, we spoke with almost 1,000 industry insiders, and only 7 percent had even heard of New Device Week. Of those 7 percent, only 48 percent believed that it was a critical part of their upcoming holiday campaigns. This means that during the most crowded time of the year for advertising, New Device Week presents a real opportunity for advertisers to stand out.

Black Friday and Cyber Monday will be massive shopping days for the foreseeable future and will always be deserving of advertising dollars, but as marketers think strategically about the holidays, it is critical to understand that the holiday season does not stop at Christmas.

New Device Week is
#ThatTechGirl APPROVED

The takeway is “New Device Week” is here to stay and the Gold Ticket for Mobile goods!

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Share your tips! Tweet me at @libertymadison I would love to hear how you landed a new client.

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#StartupLife for the #Millennial and #Transitional

#ThatTechGirl is the Oprah of #SiliconValley

Prezi talks iOS and new launch with #ThatTechGirl

PREZI

Steve Wishman, Senior Presentation Designer

 TECH:

At Prezi, we’re all about helping people share ideas and understand each other better. Prezi is a cloud-based, zooming presentation software that lets you arrange your ideas on to a single virtual canvas and see how they relate, helping you connect with your audience and tell your story more effectively. Zoom out to see the big picture and zoom in to see the details—and never settle for a boring slide deck again.

 TRANSLATION:

A cool cloud based company that offers HTML5 style presentations right out of the box! They hire dynamic designers who save you from looking like your granddad during a meeting.  Simply put, people relate to visuals hence the blockbuster summer movies you support every year. Trust me, those films are more reminiscent of a Prezi presentation than a Powerpoint! You WILL increase your sales simply because they will be amazed with your presentation and will relate to your message and brand!  All Hail ROI!

Now go get some business and spread your message with style!

http://www.prezi.com | @prezi

#ThatTechGirl Approval: APPROVED

#ThatTechGirl | @libertymadison

Did you miss Steve Wishman pitch at SFNT?

SFNT | @SFNT

Sprint wants your Soul! Introduces Unlimited EVERYTHING for Life!

Sprint wants your soul
Sprint wants your soul

It’s been a busy week for the folks over at Sprint. Not only did the carrier rebrand itself as the Sprint Corporation, and complete its buyout deal with SoftBank, but today it announced two new rate plans that include unlimited talk, text and data.

While the unlimited data itself is notable—few carriers still offer this—the real highlight of the plans is the lifetime guarantee. That’s right, in a world where the rules seem to change every other year, Sprint is promising unlimited everything, forever

From the press release:

“Sprint (NYSE: S), the long-time leader in offering unlimited wireless services, is launching The Sprint Unlimited GuaranteeSM. The Sprint Unlimited Guarantee guarantees customers unlimited talk (calls to any wireline or mobile phone), text and data while on the Sprint network, for the life of the line of service. This guarantee is applicable to both new and existing customers who sign up for Sprint’s new Unlimited, My Way plan or My All-in plan. These plans and The Sprint Unlimited Guarantee are available starting July 12.”

With the new My Way plan, Sprint customers can get unlimited talk, text and data for as low as $80 per month. And they can add a line to that for an additional $40 per month (not including data), two lines for $30 extra per month, or three lines for $20.

sprint plans

With the My All-in plan, customers get everything listed above, as well as hotspot functionality with a 5GB monthly data allowance. If you don’t need 5GB, you can add the hotspot feature a la carte to the My Way plan for $10 a month for 1GB.

According to Sprint, its customers will save $240 per year over Verizon customers, and $120 per year over AT&T and T-Mobile with these new plans. And as aforementioned, they’ll be available—with the lifetime guarantee—starting July 12.

It’s actually a very interesting time to be a wireless subscriber in the US. Sprint’s announcement comes hot on the heels of T-Mobile’s big ‘Jump’ promo, which will let customers upgrade their devices up to twice a year. Verizon, AT&T, your move guys.

 

Are you planning to sell your soul to sprint?

Info provided by http://www.idownloadblog.com/2013/07/12/new-sprint-unlimited-plans/

TELL me if this is something you would consider?

I just might!

#ThatTechGirl

Global Mobile Internet Conference : Silicon Valley w FREE ACCESS code below

The Global Mobile Internet Conference

Asia’s most influential mobile Internet conference, is coming to Silicon ValleyThe conference themed “Connecting Global Innovators” brings together Silicon Valley and the world’s emerging epicenters of mobile innovation to discuss the shifts, challenges and opportunities for growth in fastest growing markets. GMIC SV expects 5,000 mobile entrepreneurs, executives, investors, and developers from Silicon Valley and around the world to gather this October in San Jose, CA.

GMIC SV to Connect US Mobile Internet Companies to Fastest Growth Overseas Markets

Scores of US companies have already made the move to capture market share abroad.  Learn from companies like Flipboard which worked with Chinese partners, localized their app, and now have more downloads in China than in the US. Qualcomm has seen record growth in developing markets within BRIC nations, where local handset brands have launched to compete with behemoths Apple and Samsung. Venture capitalists investing in startups with a global eye are raising record funds, particularly those who can efficiently monetize the hundreds of millions of users in emerging markets.

GMIC SV to Connect Hot Foreign-Based Mobile Internet Companies to Silicon Valley

For mobile innovators and entrepreneurs based outside the US, they recognize that to truly succeed, it is essential to be present in Silicon Valley—the hub of mobile activity globally. Foreign-based companies and entrepreneurs are setting up in the Valley in droves. GMIC SV welcomes the hottest companies and players from China, Japan, India, Brazil, Russia, and beyond to the GMIC SV Main Stage, appSpace, and G-Startup to find partners and learn from the winners in Silicon Valley.

GMIC SV Stages

GMIC SV will be making mobile connections globally through keynote speeches, panels, and fireside chats on the Executive Main Stage, appSpace—the developer track and competition—and G-Startup, the startup competition and track for early stage and growth companies. All content is curated by the mobile luminaries from the GMIC SV Advisory Board. Additionally, organizations like Wireless Industry Partners (WIP), Mobile Monday – Silicon Valley, SVForum, TIE, and HYSTA will host partner tracks on a range of mobile related topics. And, of course, there will be plenty of social events to ensure GMIC SV attendees can connect with potential partners, clients, and friends.

A little something for DEVELOPERS:

GMIC SV is excited to jump start the next wave of mobile innovation through its full two-day developer track, appSpace. appSpace highlights the explosive growth of the mobile apps market and enhances the connections and exchanges within the industry by communicating directly with an expected 3,000+ developers.

In addition to conference sessions about trending technologies and investment ideas, appSpace offers Code Labs to help developers with coding techniques on all mobile platforms.  Code Lab provides hands-on workshops with top instructors from Microsoft, Google, Qualcomm, Amazon Web Service, Facebook, HTC, Corona Labs and more. Developers can attain critical insight and knowledge through tutorials and code samples.

Code Lab sessions feature:

Engineering at Facebook by Girish Patangay, Engineering Manager, Facebook

Mobile Advertising by Tuyen Nguyen, Mobile Publisher Advocate, AdMob/Google

HTML5/JS for Win8 by Doris Chen, Senior Technology Evangelist, Microsoft

 FREE ACCESS CODE

Disrupt the MOBILE industry at @theGMIC OCT 19/20. Promo code WIP gets you free access to the developer/expo portion of event#mobile #tech

San Jose: October 19-20 at the Global Mobile Internet Conference for what will prove to be the Valley’s largest, independent, globally-focused mobile Internet conference to date

Info www.gmic-sv.com

Follow @lifewtechnology @libertymadison @thegmic

Women 2.0 Women in Tech Event: San Francisco

Ask yourself one question?

Do you want to disrupt the tech industry?

If you are female you already have!

This male dominated field is poised for disruption!

Join other Disrupters in San Francisco on Thurs Oct 18,2012

Zendesk presents: Can the tech industry disrupt the status quo of women at work?
October is “Innovation Month” in the city of San Francisco, and the Mayors Office of Civic Innovation has launched an initiative to spotlight the organizations and entrepreneurs that make up today’s generation of innovators.
As part of this initiative, Zendesk, along with sf.citi, is hosting a lively conversation on Thurs, Oct 18, featuring Jon Erlichman of Bloomberg and execs from Zoosk, Vayable, BlackGirlsCode, Zendesk, and Women 2.0.
From Marissa Mayer’s rise to Yahoo CEO (while pregnant), to Anne-Marie Slaughter’s controversial Atlantic Monthly article, “Why Women Still Can’t Have It All”, and the heated presidential campaign underway, the debate about what it is to be a 21st-century woman continues to be hotly debated.
Can the tech industry rethink the traditional workforce and put women on an even playing field?
Join us for a conversation about how some of the leading stars in San Francisco’s startup community see the evolution of the workplace within the tech industry.
Moderator:
– Jon Erlichman, Sr. West Coast Correspondent, Bloomberg

Panelists:
– Kelly Steckelberg, CFO & COO, Zoosk
– Jamie Wong, CEO, Vayable
– Kimberly Bryant, Founder, BlackGirlsCode
– Sepi Nasiri, VP, Women 2.0
– Saroj Yadav, Sr. Software Engineer, Zendesk
Date:
Thurs, Oct 18, 2012to be held at Zendesk, 989 Market Street.

Schedule:
6:00-6:30 pm, registration & networking
6:30-7:30 pm, panel presentation and Q&A questions
7:30-8:00 pm, drinks
We encourge anyone from the tech industry or other professionals to join us for this conversation.

More about Innovation Month:
The Mayors Office of Civic Innovation has launched in partnership with Gray Area Foundation for the Arts (GAFFTA), Office of Economic Workforce Development, sf.citi, San Francisco Travel, and Golightly House to spotlight the organizations and entrepreneurs that make up today’s generation of innovators.

Innovation Month helps tell the story of San Francisco as the best place to live, work and play. More than any other city, San Francisco is uniquely poised to innovate and invent the future right here, right now, by capitalizing on our greatest resource – our people. And innovation isn’t just about technology – it’s about a different way of thinking and approaching our problems. It is through innovative approaches to crime fighting and community involvement that San Francisco remains one of the safest big cities in America. It is through new ways to make it easier for companies to do business in SF.
Info  www.sfciti.com

By @women2

Meet women from Google, Salesforce, Yelp, Zoosk and more!

Follow @libertymadison @lifewtechnology